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Adobe

Adobe

Adobe logo - case studies

Client: Adobe

01. Background

In 2013, Adobe transitioned their business model from desktop software to a subscription-based model and needed their agency to help them make this transition with their email and trigger programs. Unfortunately, they weren’t getting the results with their current vendor, and this is where DataFinity stepped in. DataFinity's strength is in operational efficiency, and in working with Adobe, trigger communications were an essential part of their revenue-generating strategy.

02. Objectives

  • Look for opportunities to shorten time-to-market for our clients
  • With increasing demand for trigger programs, find solutions to launch programs faster without increasing the budget for additional resources

03. Process

  • Partnered with the Engagement Marketing team to understand their plans and develop the triggered communications calendar
  • Gathered requirements for the development of triggered email programs within the Adobe Campaign application

04. Results

  • Time savings were the key metric measured. DataFinity saved Adobe up to 50% in time savings for triggered program development
  • Analyzed 2-3 months of data for every project from initiation to launch
  • Identified areas in the process that took an extended amount of time:
  • Streamlined the back-and-forth process, collected requirements based on key milestones, identified critical information at project initiation, and created repetitive processes
  • Reduced program management at DataFinity by ensuring the project does not start without key information.
  • Communicated clear drop-dead dates; otherwise, delayed the project
  • Reduced the review cycle in the process from 2 to 1; allowing only 1 change
  • Team came up with shortcuts in AC to accomplish steps that were repetitive or took too long
  • Streamlined QA process

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