Description
We are looking for a Senior Marketing Programs Manager who will be responsible for managing the execution of Email Marketing end-to-end projects including strategy, creative feedback, managing assets, ensuring assets are tagged appropriately for tracking purposes, setup, testing, and tracking. The ideal candidate will be highly proficient in project management and organization, well versed in Marketing concepts and processes, and highly client-service focused. Clients include Fortune 500 companies located on the West Coast, with programs spanning the globe.
We are looking for a person to help us with our client who develops and sells creative, marketing and document management software solutions that enable digital marketing. They are laser-focused on their customers, live and breathe innovation, and champion those who dare to dream. They do it by attracting the world’s top talent, bringing vital partners into their global platform, and leaving the world a better place through exceptional corporate citizenship.
Responsibilities
- Plan and manage end to end process of email campaigns – including strategy, creative development, and management of print and fulfillment vendors. Set-up, test/QA email campaigns
- Build program test plans. Perform and analyze A/B split testing
- Partner closely with cross-functional teams (e.g. Segment Marketers, Data Ops, Analytics, Creative and Deployment Teams) to execute campaigns, as well as optimize and analyze campaign results
- Manage creative development with copywriters, designers, and programmers
- Accurately estimate and track program hours, weekly campaign timelines, and results
- Build and ensure on-time detailed program schedules—from kick-off to tracking codes to legal/compliance review to deployment and results tracking, including managing stakeholder expectations and communicating out project timelines
- Assess and develop strategies to address key business problems in the customer lifecycle—e.g., design multi-channel campaigns to drive customers to the Aha moment, increase their engagement with a product, and overall improve their short-term and long-term retention
- Identify the key performance metrics or indicators to measure success, both leading and lagging indicators. Plan and manage end-to-end processes of multi-channel marketing campaigns, including email, direct mail, push, SMS, and in-product discovery
- Critically evaluate and size impact of addressing business problems
- Critically size impact of various strategies to address specific problems
- Work with many cross-functional stakeholders and partners to deliver an awesome customer experience.
- Storytelling
- Must be able to work with internal and external audiences (will be some customer engagement)
- Project Management skills to drive Marketing Communications projects
Requirements
- Education: Bachelor's degree
- 5+ years' experience in b2c or b2b email and/or mobile marketing
- Experience setting up, executing, and measuring life-cycle email campaigns for SaaS products
- Marketing automation experience (e.g. Eloqua, Marketo, Pardot) required
- Exceptional execution and project management skills
- Understanding of email creative best practices
- Passion and ability to be agile in campaign development, execution, and delivery of results
- Strong analytical and problem-solving skills to understand data sources, data mapping, campaign logic, and campaign performance (ROI analysis and recommendations)
- Curiosity and energy for digging into campaign data and leveraging technology
- Comfortable in a fast-paced environment
- Strong prioritization and time management skills
- Ability to manage multiple complex projects and priorities
- Solutions-oriented mindset
- Ability to iterate and learn quickly to optimize campaigns
- Highly organized and detail-oriented
- Ability to work independently and cross-functionally
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