Marketing operations (MOPS) is an umbrella term describing departments and the people whose responsibilities include:
Design and manage internal workflows and processes
Train and support marketing staff on using marketing technology products
Design, run, and optimize/test marketing campaigns
Streamline, automate, and measure marketing activities and workflows
Standardize business processes across business functions
Determine your metrics and how you’ll optimize the success of that
What are the keys to adopting an agile approach to marketing operations strategy?
Marketing operations leaders are turning to agile ways of working to shorten time to market and improve productivity across their operations, yet struggle to shift to fully agile ways of working and standardize business processes across the function.
Our team will help design and implement processes, provide technology, and analyze your data.
We'll analyze your target markets, competition, pricing triggers, & buying behaviors
An agile marketing operations plan that withstands times of uncertainty
Our team will build an adaptable approach to strategic planning
Integrate an agile methodology into your marketing strategy
Never before have marketers had access to so much technology — or had so much opportunity to impact the bottom line. As a result, marketers at every level are facing increased pressure to be both creative and savvy about marketing technology.