C Cost Plus World Market is a chain of specialty/import retail stores, selling home furniture, decor, curtains, rugs, gifts, apparel, coffee, wine, craft beer, and several international food products. The brand’s name originated from the initial concept, since abandoned, of selling items for “cost plus 10%”. DF engaged with Cost Plus to help define a strategic roadmap for optimizing email programs.
02. Goals
Outline changes to operational processes to enable more personalized email campaigns.
Identify areas to reduce costs for email program management
Evaluate strategic resource requirements to support email program management & related email marketing technologies
03. How
Audit of the entire marketing campaign lifecycle & marketing technologies
Customer Segmentation & Market Analysis
Evaluate how to incorporate behaviors in building customer segments
Identify the strengths and weaknesses of the vendors providing all the services to support the marketing campaign process
04. Results
Provided recommendations to improve the relationship with the vendors including changes in resource allocation
Issued RFP to identify agencies to provide a superior level of professional services for email execution
Proposed areas of efficiencies and improvements to that would result in a 25% decrease in budget, re-allocate savings into strategic areas